Coco Bean, female lab-mix rescued from Baja, Mexico, now 11, and Blackie O'C, 3 year old Santa Fe rescued kitty, round out the company as V.P. and Secretary. SkyStone donates a portion of its proceeds to Native American arts and education.

Turquoise can be enjoyed and appreciated on a number of levels. It is a stone of blessings, prosperity and healing. The more you know about it, the more interesting it is, and it can take a lifetime to learn all there is. Turquoise is a finite material, and mining today is an expensive, risky undertaking. At least 99% off all turquoise mined needs to be treated in some way to be useful. Only 3% of the turquoise you see on the market is American, the rest comes from China and Iran.

The 1% of natural, gem-grade American turquoise you see on this website is mostly from mines long closed or no longer in existence. The one of a kind stones come from old collections belonging to miners, dealers and rock hounds and when it's gone, it's gone. It cannot be overstated how rare and soon to be extinct this material is.

There's just something about this turquoise that you once you see, feel and wear it, you'll say 'so that is what it is all about.' Turquoise chooses you: listen for the piece that calls to you. It is an intangible, personal thing we respect so if you need to return or exchange something, it's no biggie, that just means you haven't found the right one yet. Every piece was made for somebody.

Turquoise is uplifting and calming to wear. All the jewelry you see on this site is hand-fabricated from sterling silver, by award-winning native Navajo, Zuni, Santo Domingo jewelers and reknowned Santa Fe Anglo jewelers and are one-of-a-kind pieces that cannot be duplicated. Everything offered on the website is hand-chosen for quality, uniqueness and timeless beauty. Certificates of authenticity with the artist and tribal affiliation accompany every piece that goes out in a gift box in an anti-tarnish bag with a polish cloth for stones and silver.

Take a quick tour of the About Turquoise Page, it's like visiting a virtual turquoise museum.

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SkystoneTrading.com in November 2006 InStyle MAGAZINE!!

Check out the November issue of InStyle Magazine! They have a four page spread on the best Shopping on the Net. We are honored and pleased to announce Skystonetrading.com is considered one of the top five websites to shop for jewelry in this most prestigious and influential magazine. The article starts on page 460 where they have over 60 sites in various categories. We are a favorite website of Jennifer Kaufman, their jewelry and accessory expert. Many thanks to Jennifer and InStyle for their great taste and turning their readers on to a turquoise website!! ;->

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SKYSTONE in
WEB MARKETING FOR DUMMIES Book

January 2007: SkystoneTrading.com is referenced in the latest Dummies book written by Jan Zimmerman called Web Marketing for Dummies, available on Amazon. We're featured in Chapter 5, which is Creating a Marketing-Effective Storefront, in a section titled "Including Product Detail." In the book is a screenshot (Figure 5-7) of a Noah Pfeffer bracelet showing the different angles and how it is pictured being worn by a model. It's a great resource for anyone marketing on the web. The wealth of links, resources, and information is easy to find and well-organized. Thank you Jan, for including us again in one of your books.

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SkyStone was invited to market our turquoise to the presenters, performers, select media and CBS executives at the the Academy of Country Music Awards Backstage Celebrity Gift Lounge held at the Mandalay Bay in Las Vegas on May 25 and 26th, 2004. We explain the hows and whys of how we happened to be there on Past Topics Page 9.

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SkyStone honored as a "Model Web Site" in 6th Edition Marketing Book
August 2002: The website has been chosen as one of ten model websites which are featured in Jan Zimmerman's Marketing on the Internet, 6th Edition. This new edition is 488 pages, a fabulous brass-tacks resource for designing and marketing a current or still-to-be website. Ms. Zimmerman's book has sold over 36,000 copies and is currently in bookstores and accepted country-wide into college curriculum courses.

To see the article in depth, visit the Marketing Book Page.

We were placed in the "Putting Customers First" category of model sites, (along with www.abebooks.com and www.thevictorianfireplace.com). The book also uses one of our webpages as an example of how to take Product Photos (pg 243).

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SkyStoneTrading.com has been an established seller on ebay since 1998. We've had over 3000 auctions with many repeat buyers and have a 100% Positive Feedback rating.

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National Register's Who's Who Spring, 2004. SkyStone founder and partner, Julia Audrey, has been named to the National Register's Who's Who in Executives and Professionals. Ms. Audrey is included in the 2004 - 2005 publication of Who's Who, Registered at the Library of Congress in Washington, D.C.

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AFFILIATIONS:

SWAIA - The Southwestern Association for Indian Arts - Skystone is a Benefactor of SWAIA. SWAIA’s mission is to be an advocate for Native American arts and cultures (particularly those in the Southwest), and create economic and cultural opportunities for Native American artists by:

Producing and promoting the Santa Fe Indian Market as the finest Indian art event in the world

Cultivating excellence and innovation across traditional and non-traditional art forms

Developing programs and events that support, promote, and honor Native artists year-round

Indian Arts & Crafts Association - Established in 1974, The Indian Arts and Crafts Association (IACA) is a not-for-profit organization with an international membership of artists, retailers, wholesalers, museums, associations, government agencies, collectors and individual supporters -- all working together to promote, preserve and protect the arts and cultures of the American Indian.

Better Business Bureau of New Mexico

Dun & Bradstreet

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The site is updated almost on a weekly basis. We communicate our plans on the What's New Page which was designed so you can go there and quickly read about what to expect in the near future. We may have a Topic of the Week written up which is an essay, with images, about some aspect of the business we represent. The Past Topic Catalog Page is an easy resource for finding a topic that interests you and getting to it quickly.

Don't forget to use the "Search" Function available at the top-right of all pages. It will query our database and bring up only those items that you're looking for. Also, all images are thumbnails that can be clicked on to see more angles of the item. There are usually three to four more pictures of an item beyond what you see on the initial page.

The Guestbook has many comments from past customers and visitors. Please visit and if you'd like to write something, thank you in advance for your thoughts, comments and suggestions regarding your experience with our company, jewelry, service etc. either as a visitor or customer.

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We hope you enjoy visiting here, and find it worthy of your time. It is with great gratitude and appreciation that we offer these pieces to you.

May you learn about, wear and enjoy turquoise in good health and high spirits.

Paul O'Connell and Julia Audrey
Santa Fe, New Mexico 2007